B2B marketing has the special challenge of often dealing with long and complex sales cycles. These can be triggered by a variety of elements, such as the requirement for several decision makers, the high worth of the service or products being offered, and the need for comprehensive research study and consideration prior to purchasing.One key aspect… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and various other facts concerning contemporary B2B marketing. We discuss just how the buying journey is currently totally fragmented and the way that neighborhood building can assist marketing experts take back control of the discov… Read More

Mark Donnigan: It's going excellent, Ben. I am so delighted to be here on your program.Ben: Absolutely. We're pleased to have you on the program. Specifically provided the significance and also the urgency of the subject we're mosting likely to be tackling throughout this conversation also, which is one that I think is truly under-discussed. One th… Read More